Independent designer Based in Amsterdam

Craft at the
edge of form
& function.

Selected work

Recent projects

Forma — Brand Identity

Identity · Print · Digital
2024

Meridian — Type System

Typography · Variable Font
2024

Atelier Blanc — Exhibition

Exhibition · Spatial · Print
2023

Lumen — Motion Language

Motion · Digital · UI
2023

Revue — Editorial Design

Editorial · Print · Direction
2022

Crest — Visual Identity

Identity · Packaging
2022
02 — About

Design that
holds its ground.

Twelve years building visual languages for brands that want to last. I work across identity, type, editorial and interface — not because I can't specialise, but because the best work lives in the space between disciplines.

Before going independent I led design at Bureau Grotesque in Copenhagen and was senior art director at The Gourmand in London. I hold an MA in Communication Design from the RCA.

Start a conversation
What I do

Capabilities

01

Brand Identity

Strategy, naming, mark-making, colour, typography and the full suite of brand guidelines. Systems built to flex without breaking.

02

Editorial Design

Magazine, book and catalogue design. From concept through to press-ready PDFs. Long-form reading as craft.

03

Type Direction

Bespoke type selection, pairing strategy, and custom lettering for brands that need a voice only they can own.

04

Interface Design

UI design, design systems and component libraries. Pixel-perfect handoff for development teams that care.

05

Art Direction

Photography, illustration and motion art direction. Translating brand intent into images that stop the scroll.

06

Spatial Design

Exhibition graphics, wayfinding and environmental design. The brand extended into three dimensions.

How I work

The process

Every engagement begins with a listening phase. Two to four hours of structured conversation to understand the business, its audience, its competitive context and the gap between where it is and where it wants to be.
A written positioning document delivered before any visual work begins. This becomes the brief, the filter and the north star for every decision that follows.
One considered direction, not three half-baked ones. I present fully realised work at each stage with a clear rationale, then refine in two focused rounds of feedback.
Comprehensive brand guidelines, all production files in open formats and a recorded walkthrough so your team can operate the system independently from day one.
Clients say

Words

Elliot has a rare gift for distilling something complex into a mark you feel immediately. The Forma identity has aged three years perfectly.

Nora Steinberg Founder, Forma Studio

Working with Elliot felt like collaborating with someone who had already read the brief we hadn't written yet. Precise, patient and profoundly tasteful.

James Willoughby Creative Director, Monocle

The type system Elliot built for Meridian became the backbone of our entire visual output. It has done more for our brand recognition than anything else we've made.

Let's make
something worth
keeping.